Cindy Norcott - Dream bigger and expect more of yourself

Cindy Norcott:Owner of Pro-Appointments and Pro Talent, founder and chairperson of the Robin Hood Foundation
Cindy Norcott:Owner of Pro-Appointments and Pro Talent, founder and chairperson of the Robin Hood Foundation

CINDY NORCOTT is a business leader in constant motion and it comes as no surprise that her book is titled 'How to be Unstoppable'.

Apart from being an author she is a wife, mother to two girls, a businesswoman, has climbed Kilimanjaro, built a crèche for needy children, has her own foundation, is a motivational speaker and an entrepreneur who single handedly launched her business, Pro Appointments, 24 years ago. Norcott attributes her success to hard work, being exceptionally disciplined and surrounding herself with "amazing" people. Failure she says was never an option.

Today her business in Westville is among the leaders in the field. She has a team of nine staff and the focus is on placements of temporary, contract and permanent staff in the fields of office support, accounts and sales.

Success for Norcott is a combination of factors. "More than profit I know that a happy business person is an opportunity thinker, has an everincreasing attitude of gratitude, is anchored in selfrespect and guides people." She says consistency and growing her skills and learning more in her field has increased her credibility.

Integrity is everything for Norcott. She says she was told by a wise businessman never to confuse integrity and reputation. "He said reputation is what everyone thinks you are and integrity is who you really are. I believe that if you operate with integrity, you sleep well, and you never have to worry about remembering any lies."

She is passionate about all the things she does. She also mentors start up entrepreneurs free of charge and does motivational talks at various churches and community organisations. "I love business and I really enjoy running my recruitment company and employing my strengths daily with a team of professional and driven staff. I love seeing people develop and grow and I love the motivational speaking."

She believes in goals that have value. "I have learnt that, if an activity is not taking me closer my goal, I simply won't do it." Apart from her energy charged motivational and inspirational speaking engagements and appearances, she is most proud about the contribution she is making to the community through her Robin Hood Foundation. Eleven years ago she launched the Robin Hood Foundation -- a non-profit organisation, running projects such as Love the Babies, Bless Granny and Grandpa, Hope Breakfasts and Gogo Bags. "We host entrepreneurial conferences and parties for schools with children with special needs. We run more than 100 projects per year and our focus is helping people in need. As the name suggests, we take from the rich and we give to the poor. Through our work individuals and organisations are making a difference."

She is strong on leadership. "I work with teams of people and they know what to do and how to do it but when you can inspire people to do more than they thought they could, that is when the magic happens.

I have been gifted with a mind full of ideas and I love walking away from a meeting where there has been crackling energy and where I see lights going on in people's eyes. I believe that a good leader will get people to do more than they think they can."

She has won dozens of awards over the years for business excellence and community involvement. Awards that have meant a lot to her include the Paul Harris award from Westville Rotary and the Lead SA KZN Hero award. She was also awarded the Most Influential Woman in Business and Government award in the services category in 2014 and voted one of the 29 awesome women of the year by Cosmopolitan magazine.

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