Shabir Tayob - In order to be successful, I needed to be passionate, motivated and dedicated. These qualities make a successful man, not money

Shabir Tayob - In order to be successful, I needed to be passionate, motivated and dedicated. These qualities make a successful man, not money
Shabir Tayob:The Chairman BMW Supertech Group

SHABIR TAYOB, when one thinks of a BMW, the words premium, sophistication, admiration, power and comfort comes to mind. It is a brand that is status driven, a much loved badge, and one of the most recognisable brands in the world. It is no wonder that the owner of the Supertech Group is so passionate about living the brand.

The BMW Supertech Group is the largest BMW dealership Group in KwaZulu-Natal and comprises five BMW vehicle dealerships, a BMW Bike dealership as well as two ARC's (Approved Repair Centre). At the helm of the Group, is Shabir Tayob, the Chairman, who stepped in the BMW scene in 2007, buying a small share of 8,5% in the then Supertech Durban Dealership. With a vision of growth, and corporate culture, Shabir purchased 100% in 2012 and since then, has grown the group from one dealership, to six dealerships in the space of three years. The Group now has a staff complement of over 350 people, with dealerships in Durban, Pinetown, Pietermaritzburg, Newcastle and Shelly Beach.

Supertech has developed into a formidable brand and has become a household name.

Shabir was born in Pietermaritzburg, with his youth spent in the suburb of Northdale.

Born into a family that owned a transport company, he is one of five children. His childhood values are that of humility and respect.

"We lived a very tranquil life; the family was closed knit and conservative. My father was busy building his transport company, so my early stages of my childhood could be regarded as below average, as we did not have a lot of money. We were taught strong values of respect and love for family, and these traits are what define me today."

Talking about his early days, Shabir said he was always business minded and developed an early interest in working and making money. "I started working at the age of 15 years old, I held a part time job at my father's transport company and was earning R1000 a month. I saved some money and bought an arcade machine for R2000. I then made a deal with a local store to split the profits of the arcade machine."

A short while later, Shabir owned 20 arcade machines, which were all generating profit. This basic concept of business set the tone in his business life. Shabir, who has always been passionate about BMW said that he got into the business of BMW due to an opportunity that was presented to him. "In 2007, I attended a BMW X5 launch at the Supertech dealership. While sharing a coke with the owner of the dealership at that time Mr Dada, I was asked if I wanted to buy a share." Shabir jokingly said "why not". The next day he received a call from Mr Dada asking him if he was serious.

Serious he was and he took his first steps into the BMW world by being part of a company of six people that purchased 49% of the share, equating to 8.25% shareholding each.

At the outset there was strong vision of growth and development and in 2012, he bought 100 percent shareholding in Supertech. A year later, he opened the new state-of-the-art, world class dealership in Edwin Swales, regarded as the flagship dealership in the country by many.

In 2015, Supertech purchased the BMW dealership in Newcastle, making it a group. Three years later, the Group had acquired five vehicle dealerships, as well as a bike dealership. Furthermore, the Supertech Group are in the process of constructing a new state-of-the-art dealership in Pinetown, just off the M13.

"My dad told me that a successful man is a man that owns the property that he stays and works in. This is why I have always ensured I owned the properties for Supertech." He said he is very fortunate to have a strong hardworking son M Ubaid Tayob that has taken the reigns of the company from an operational level as the Group's Managing Director.

"I also have a very committed staff team that share my vision and passion."

"Through God's grace, strong support, good family support I can say this is where my strength comes from and what I owe my success to."

Looking at the forces that keep him inspired and motivated, Shabir said that his ultimate inspiration comes from his dad, his mentor who kept him grounded.

"I worked with my dad closely for 20 years in the transport business. He is now 75 but still very much active. One thing he taught me was that in order to be successful, I needed to be passionate, motivated and dedicated. These qualities make a successful man, not money."

Shabir said he still goes to his dad often for advice and guidance and that he always gives him the right direction.

He said he was also motivated by thinking constantly of the staff employed at Supertech.

"I am feeding 300 families which is a huge responsibility. It is also a huge motivating factor for me."

He added that it was also the motivation of leaving a legacy, which is what defines a true leader.

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