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STANDARD BANK KZN - KZN Brand DNA

2019-05-05


OUR HERITAGE
Standard Bank South Africa has been built on robust heritage of opportunity, purpose, commitment, empowerment and the courage to believe in yourself.
The bank was established in the 1860s by John Paterson who was a prominent politician and successful businessman of the Cape Colony. He and other Port Elizabeth businessmen wanted to start a new bank. After failing to raise capital in South Africa, Paterson sailed to England and persuaded British investors to back the idea. Standard Bank was established in Port Elizabeth in 1862, which was followed by the development of an extensive branch network.
Initially, Standard Bank's growth in South Africa was fuelled by resource industries - gold, diamonds and agriculture. In 1886, Standard Bank was the first bank to open a branch (in a tent) on the Witwatersrand gold fields in Johannesburg, then known as Ferreira's Camp.
Since then, Standard Bank's growth has been built on strategic rapid expansion. The decision to grow the business beyond South Africa and to start building a franchise on the continent was an early business strategy. This resulted in a long-term goal of positioning the group as an emerging markets financial services provider with a strong African base. The Bank now has an on-the-ground presence in 20 countries on the African continent, and the solid local knowledge required to operate a successful business in Africa.

OUR LEADERSHIP

From the onset, Standard Bank has had a history of quality leadership which is the essential element required to build a sustainable business. These leaders have shared a vision to drive the growth of the bank. Sim Tshabalala, the current chief executive officer, was recently selected as the CEO of the decade in The Association of Black Securities and Investment Professionals (ABSIP) Awards 2018.
Significantly, the Bank's leadership ethos extends beyond the top management to all levels of operation. Quality leadership is equally apparent in the Standard Bank leadership team in KwaZulu-Natal where the executive team is well used to leading from the 'trenches'.

OUR PEOPLE

In addition, the key competency driving the bank's operation is evident in each employer's commitment to drive the business of the bank forward. Of note the people that are hired display high qualities of resilience, agility and are change agents. These are personality characteristics consistent with the banks' purpose which is well understood namely: to propel the organisation forward to greater heights - with consistency in the 21st Century. The overriding strategic vision of the Bank is to improve the the lives of people living on the continent of Africa.

OUR SUCCESS

In order to deliver on the legacy of the past for the next 50 years, and achieve its vision, three value drivers permeate the entire organisation. These are:
m Financial organisation
m Digitalisation
m Customer obsession

OUR FINANCIAL ORGANISATION

As a financial services organisation, Standard Bank sense of purpose is defined by financial deliverables. The bank is a one stop shop where 'dreams meet needs' to cover personal lending, home loans, card, vehicle and asset financing, transactional and business banking.

OUR CUSTOMERS

In providing these financial services, Standard Bank has a customer obsession which is reflected in the bank's track record of retaining client loyalty. Of note each banker needs to understand why the client has chosen Standard Bank.
An important part of the 157-year history has been the journey to stay relevant. The bank needs to know; who 50 years, and achieve its vision, three value drivers permeate the entire organisation. These are:
m Financial organisation
m Digitalisation
m Customer obsession

OUR FINANCIAL ORGANISATION

As a financial services organisation, Standard Bank sense of purpose is defined by financial deliverables. The bank is a one stop shop where 'dreams meet needs' to cover personal lending, home loans, card, vehicle and asset financing, transactional and business banking.

OUR CUSTOMERS

In providing these financial services, Standard Bank has a customer obsession which is reflected in the bank's track record of retaining client loyalty. Of note each banker needs to understand why the client has chosen Standard Bank.
An important part of the 157-year history has been the journey to stay relevant. The bank needs to know; who is the customer, what sector they are in and what can be delivered.
In this respect Standard Bank acknowledges that clients' needs are changing. Clients expectations are higher, they are commercially astute and look for information. Standard Bank strives to add real value that will take clients to the next level - transforming their lives.
To achieve this goal the bank's marketing campaign "What's your next?" sought to connect the brand with its customers.
An example of customer obsession is in the Standard Bank's Shari'ah Banking. This offering caters to customers looking for products and services that comply with Shari'ah principles.
Another initiative focuses on the next generation of future leaders. Wealth and Investment Leadership Academies have been established to empower and educate the children of the bank's clients.

OUR DIGITAL PLATFORMS

In addition, Standard Bank prides itself on under-standing the environment in which it operates. Currently this understanding reflects the digital revolution which requires a shift in the way banks enable and connect to clients.
Consequently, the bank has been recognised for its innovative journey towards the 4th industrial revolution and significant investments in technology over the last few years have resulted in the upgrading of the entire core banking system. Standard Bank now uses technology to deliver improved real-time processing of transactions as well as faster service levels.

OUR FUTURE IMPACT

Standard Bank being the largest bank on the African continent, believes that through its services it is in an incredibly privileged position to make a meaningful impact on the lives of all those living in Africa.
"Standard Bank is pioneering and unlocks potential. We are there to make courageous decisions to enable our clients to be more courageous. We are good





STANDARD BANK KZN - KZN Brand DNA

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