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Introducing KZN's Brand DNA Stories


The diverse and vibrant province of KwaZulu-Natal has produced some of South Africa’s most famous home-grown brands. Many of these brands have achieved success in the local, national and international market place. In so doing they have contributed to our local economy and have attributed to the strong sense of community pride in the province.

Many successful businesses are the realisation of a vision. They are generally the product of a huge amount of passion and hard work. Companies may sell the same type of product or service and may have similar styles, but each brand has its own DNA â€" its quintessence.

During the first half of 2019, the KZN Top Business team embarked on a journey to capture some of the elements of what makes KwaZulu-Natal brands unique â€" what the company is all about â€" their DNA. The DNA is what the company stands for, and, ultimately, it’s the lens through which stakeholders perceive the business.

These insights have been obtained through roundtable discussions with a small group of employees, clients or stakeholders, which have been captured on video. An edited video clip has then been produced as well as a written summary of the highlights of the discussion. The KZN Brand DNA videos are available on the website KZN Top Business - YouTube.

The written accounts have been compiled into a limited-edition coffee table book, which was recently launched. A second volume is due later this year.

The KZN Brand DNA stories provide a glimpse into each of the businesses background stories, as well as insights into the key drivers that have made them what they are today.

In addition, the KZN Brand DNA stories highlight the values, beliefs and feelings that create (or are created by) a brand. Often these are the reasons why people wake up in the morning and go to work. They may also be the reason why people buy the products or use the services offered.

The process itself has caused for much reflection within the participants of each business and organisation that has been part of the initiative. In addition, the sessions have enabled a consolidation of what actually contributes to each one’s success and effective functioning.

“It gave us a sense of who we are as an organisation, and we spent a lot of time talking about our vision, purpose and our values, and the history of the 153 year old organisation,” said Imraan Noorbhai, Standard Bank KZN Provincial Head.

“The process itself has been inspiring â€" to look at our ourselves from the outside and seeing what has been achieved,” said Dr Kristina Wallengren, THINK (Tuberculosis and HIV Investigative Network), founder
and executive director.

Through the KZN Brand DNA publication and video series we hope to motivate other businesses to share their own DNA stories on these and other platforms.

Celebrating successful businesses and organisations in KwaZulu-Natal is what drives the KZN Top Business initiatives. As such some of these stories will be featured in Business Sense editions. Read pages 6 and 7 for CMH Nissan and Capitol Caterers Brand DNA stories.
For more information visit

Introducing KZN's Brand DNA Stories

Copyright © 2020 KwaZulu-Natal Top Business

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