In celebration of The Association for the Aged (Taftaâ€™s) 60th anniversary next year, the organisation kicks off a milestone affair at an exclusive event next month.
The red carpet event, scheduled to take place on Friday August 11, at Suncoast CineCentre, marks the official launch of Taftaâ€™s latest cinema advertisement.
The iconic non-profit organisation, which has been serving KwaZulu-Natalâ€™s senior citizens for more than five decades, has helped care for more than 7500 pensioners.
Committed to alleviating the stress of the elderly and enhancing their quality of life, Tafta has cemented its reputation as a leader in providing safe, sheltered housing and care for elderly people in need within the EThekwini region.
â€œWe have indeed come a long way and this would only have been possible through the hard work and dedication from our committed team â€“ from management right through to the volunteers who selflessly give off their time to make a significant difference to the lives of our residents.
In addition, Tafta would not enjoy the levels of unprecedented success we have achieved in Durban without the support of our long-standing donor and stakeholder communities. The role they play in allowing us to take our services out to affected communities is unparalleled and for this, Tafta salutes you! â€œsays CEO Femada Shamam.
According to Shamam, the cinema advertisement, which will flight for the first time at the movie screening event, is an exciting first for the organisation as it will share a touching representation of the organisationâ€™s work and its relevance in the viewerâ€™s journey through life.
â€œOur guests will have the opportunity to reflect on our promise to care for an aging society and continue the dialogue on 60 years of past and the roles Tafta has played in advancing our community work and advocacy,â€ said Shamam.
In an environment of diminishing state support, it is through investments and on-going support from donors and the broader public that will determine Taftaâ€™s sustainability in elderly care and in accomplishing its vision.
Tafta calls on you to join in their circle. Get involved; join us for a fun-filled evening with friends old and new, as we enjoy snacks and mingling, followed by latest Hollywood delight, The Circle, starring Tom Hanks and Emma Watson.
In addition, Platinum Destinations, is sponsoring one lucky guest a chance to secure a seven night relaxing family holiday for four at Cayley Lodge, valued at R10 000.00. Terms and conditions apply.
For more information contact Ateesha or Siyabonga on 031 332 3721 or email email@example.com
For media enquiries contact Gail Samuels on: 031 332 3721 or email: firstname.lastname@example.org
ABOUT Tafta â€“ The Association for the Aged
Tafta is one of South Africaâ€™s leading, registered non-profit organisation in Care in KZN.
Established in 1958, for more than 5 decades, Tafta has been the leading provider of Care focusing primarily on the needs of the elderly and vulnerable groups in Durban.
Our unique value proposition lies in creating value for clients and our partners with a key focus on outcomes and benefits. Our strength in healthcare, community outreach programmes and community development initiatives are our main differentiators. We seamlessly integrate our services with best in class processes and programmes that maximise efficiency, quality, safety and service excellence.
Our mission is to encourage and promote active ageing in older people-to live as independent members of the community for as long as possible, and to care for those who are no longer able to look after themselves. Our aim is to alleviate distress of the elderly and other vulnerable groups by using our resources in the most effective and efficient manner and where the need is greatest.
â€œLeaders in innovative solutions for elders, inspiring a life worth livingâ€
SUBASHNI GOVENDER - Director
T: 031 208 7275 | C: 084 599 9912 | F: 086 618 4482
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