A successful company can only reach the heights desired, if there is a collective push, drive and passion from each employee. BMW Supertech Durban is one such company that gets the best out of its staff. The directors and management have a strong belief that their employees are the greatest assets of the company. To this extent, Supertech Durban strives to make each day in the life of an employee memorable and exciting. First and foremost, many staff regard working for such a premium vehicle range as a privilege. Supertech Durban is the only i-dealer in KwaZulu-Natal, which features the exciting i-3 and i-8 electric and hybrid cars, as well as being one of only two M dealers in the province. To celebrate this, the dealership has built a stunning i-car floor and an exciting M-floor. In addition,
the dealership is the first in the country to adopt the Future Retail showroom layout, which in a nutshell, incorporates a series of luxury lounges, where salesmen interact with the customer over a relaxed coffee, with proposals developed on an ipad, before being displayed on large LED screens. The showroom itself is therefore going to be a sight to behold, and a pleasurable working environment. Despite the challenges and pressures of work, a positive environment generates productivity and employee loyalty. In addition, the wellbeing of each staff member is paramount to the dealership mission, and as such, frequent wellness days are organised to provide health checks for every staff member. Supertech Durban recently hosted a medical team from Discovery to ensure that each employee is in good health. The medical team spent the day at the dealership testing blood pressure, cholesterol and glucose levels. Mr Tayob, along with Directors Farida Tayob, Mohammed Ubaid Tayob and Mahomed Sader, have placed great emphasis on staff wellbeing. Mr Tayob said, â€œBuilding Supertech Durban is an amazing journey, and each and every staff plays a crucial
role. I value each staff member and want the best for them.” To this extent, a staff gym and a wellness centre was included in the development of the new dealership, which is now two years old. The wellness centre is run by qualified nurses, with a
bi-weekly doctor visit. Chronic medication can also be dispensed at the staff wellness centre. Employees never go hungry with delicious food always available from the Isetta bar, complete with a qualified chef. The generous selection of food ranging from burgers and pastas, to fish and meat grills, is reasonably priced, and
staff and customers alike make regular visits. Hydration is key, and staff can, at any time, help themselves to bottled water, water dispensers, a selection of juices, gourmet coffees and teas. The staff have the option of utilising two fully furnished canteens, complete with a kitchen, Nescafe coffee/tea dispenser and vending machines. Development, training and investing in staff is paramount to any business looking to be successful. One of the key elements is brand loyalty, affiliation, and passion within each employee. One would rather have a single dedicated and passionate staff member, than ten uninterested people.

To this extent, keeping each employee up to date with the vision of a company has
phenomenal results in the long run. With this, constantly on the minds of Supertech Durban’s board of directors, an annual Supertech Strategic Session (SSS)
is conducted offsite for all staff. The various departments present their annual reports, as well as brainstorm areas of concern and innovation. A fun element had
staff taking part in singing and acting challenges. A annual MSS (Management
Strategic Session) in addition to the SSS for the staff is also held. Mr Tayob said “The valuable staff of Supertech Durban is always at the forefront of
wellness, training and education and we find various ways to stimulate empowerment and knowledge. Events such as this also show staff that the board
of directors respect and admire each member and their important contribution to the company.” Following these strategic sessions, Mr Tayob said there was an
overall boost in productivity across all departments.

Supertech Durban is a family owned company, and as such, there is a strong family ethos within the dealership. Directors are on site daily and have an open door policy to staff and customers. Staff members work as a tight unit with all departments helping each other to get the job done.Everyone employed at Supertech Durban understands the need for a strong customer focus. The smile on the faces of each employee is not because it is a requirement in a service driven industry, but because it is a genuine sign of happiness and appreciation, working at Supertech Durban. Supertech Durban has recently acquired the BMW dealership
in Newcastle, KZN, and look forward giving the same experience to the Newcastle staff in March 2015.