eThekwini Municipality-DURBAN FESTIVE SEASON CAMPAIGN LAUNCHED2014-12-03 It is going to be a bumper festive season in Durban, as almost one million visitors are expected to land on our shores to enjoy a sunsational and memorable summer holiday.
This year the Municipality has embarked on an intensive marketing campaign to attract visitors from all over the world, with the overall message being, “We are Ready to Host You†together with “Sunsational Durban, 100 % Pure Summerâ€. All systems have been put in place to ensure that our locals, national and international visitors have a safe and enjoyable summer break, whilst they unwind and enjoy the lineup of world-class events that will take place in various parts of the City. All law enforcement agencies will be deployed at various areas within the Municipal area to ensure that law and order is maintained and that patrons feel safe and protected at all times. The Municipality has also employed 35 ambassadors known as Beach Buddies. These ambassadors will be based around the beachfront area and are there to assist with tourism information, as well as give directions and any other general assistance that people might need. It is important for parents/guardians to ensure that when they visit the beach, their first stop is at the nearest Beach Buddy where the child will be tagged with a wristband that contains the particular parent/guardian’s contact details. This makes it easy for the re-unification of the parent and child, in case they are accidentally separated. For a parent and child who have been accidentally separated, the experience can be very traumatic. To mitigate this, the Municipality has also employed 36 child-minders who will be situated at gazebos marked “SEPERATED CHILDRENâ€. The child-minders look after the children until they are reclaimed by their respective guardian/parent. If by the end of the day, a child has not been reclaimed, they will be moved to an overnight facility. For safety reasons, children will only be released into the care of the guardians whose details correspond with those written on the child’s wristband. Additional lifeguards and pool guards have been employed to ensure the safety of bathers. We cannot, however, stress enough that people should not swim during the night or after consuming alcohol. It is also crucial that people listen to instructions given by lifeguards and co-operate with them, as it is for their own safety. To minimise the traffic congestion, roads leading to the beachfront will be closed during peak periods. Only permit holders will be allowed to drive through the boom gates into the beachfront. Residents and business owners who live and/or operate around the area can collect their permits from the Metro Police Station in Boscombe Terrace. Proof of residence must be produced. Peak periods are: 13-17, 24 -27 December and 31 December- 2 January 2015. Public transport carrying passengers to the beachfront have been allocated parking at the Drive-Inn site on Stalwart Simelane (Stanger) Street. The socio-economic impact over the next two months is estimated at R2 billion for the City and the hospitality industry is looking forward to a thriving season ahead, with hotels anticipating a 85 - 90 % room occupancy. Various new eateries have recently been opened at the beachfront and this will contribute positively to the economy of the City. Mayor, James Nxumalo said that 2014 has been a very rewarding year for Durban and the City has a lot to celebrate and be proud of. “This year international global giants have recognised Durban as the Most Underated City, The Coolest City, The City with the Best Pier and Africa’s Leading Meetings and Conference Destination. Our City is recognised as one of the best in the world and we are honoured for that.†Inkosi Albert Luthuli International Convention Centre was also voted Africa’s Leading Meetings & Conference Venue and Durban is currently in the Final Round of the Top 14, seven Wonder Cities of the World. Over the next two months Durban will once again offer the best experiences and events lineup for our visitors to enjoy. Some of the anchor events to look forward to include: the Durban Jazz Festival to take place at the Moses Mabhida Stadium, Fact Durban Rocks and the popular Beach Festivals in Sapphire Coast and Umhlanga will draw thousands of visitors. ENDS Issued by the eThekwini Municipality’s Head of Communications, Tozi Mthethwa. For more information contact Thabo Mofokeng on 031 311 4820 or 082 731 7456 or email: thabo1.mofokeng@durban.gov.za or Gugu Mbonambi on 031 311 4855 or email:gugu.mbonambi@durban.gov.za |
eThekwini Municipality-DURBAN FESTIVE SEASON CAMPAIGN LAUNCHED
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