A better and healthier future life
FUTURELIFE® is a leading functional food company with a mission to improve the health and wellbeing of everyone, by helping them to make the right nutritional choices in their daily lives. Considered a nutraceutical, FUTURELIFE® is South Africa’s first and only scientifically formulated, balanced, nutrient dense food to contain Moducare®, a daily immune supplement under license by Aspen Pharmacare. Currently, the FUTURELIFE® range consists of functional breakfast products, breads, bars and drinks.
Founded in 2007 by philanthropist and entrepreneur Paul Saad, the range of nutritionally dense, unique health foods have been scientifically formulated to be both convenient and smart, working to promote overall well-being.
Joint Ventures
The company has seen enviable growth since its launch in 2007. However, since 2009 this growth has been exponential. In 2015, FUTURELIFE® underwent a restructuring process and entered into a joint venture with Pioneer Foods. An important aspect of this collaboration which was to ensure the vision of growing and diversifying the company’s product range continues to be realised. “A major part of the company’s achievements is through its innovative approach to developing new products and this cannot take place without leveraging strategic partnerships,†said David Sweidan, General Manager: Business & Marketing.
Owning Category Innovation
With academic roots deep in research and development, FUTURELIFE®’s innovative thinkers are constantly exploring new products to bring to the table.
FUTURELIFE® recently launched a world first âˆ' FUTURELIFE® Smart Fibreâ„¢ 2in1…The world’s first breakfast to combine bran flakes and live probiotics. Smart Breadâ„¢ has just celebrated its 1st birthday and is positioned as an everyday health product.
A Big Milestone
True to their vision, FUTURELIFE® has changed and improved the lives of millions of South Africans since its inception.
FUTURELIFE® began in 2007 primarily as a social project to help improve the lives of malnourished and disadvantaged people in Sub-Saharan Africa. The aim was to create the most nutritional product possible at the lowest cost and with total convenience. It had to have a great taste and could be enjoyed by just adding water.
Ten years on, FUTURELIFE® remains a philanthropic company that gives back to its community, but has also grown into a serious contender in the breakfast business.
FUTURELIFE® Foundation Trust
The FUTURELIFE® Foundation Trust was established in October 2014, as a non-for-profit organisation registered as a public benefit organisation (in terms of section 18A of the Income Tax Act. NPO 150-606 PBO 930 049012).
The purpose of the Foundation is to enhance broadbased community development, particularly for the benefit of children at non fee-paying schools, vulnerable groups in society and to support projects that promote sustainable livelihoods in areas where such non-fee-paying schools exist.
The nonprofit organisation currently distributes about 150 000 meals a month in KwaZulu-Natal as well as in other parts of South Africa. The majority of the meals are distributed to Early Childhood Development (ECD) centres.
Innovative packaging
DuPont, together with FUTURELIFE®, has developed a dual plastic pouch compartment containing powder and water. This packaging counters the problems of providing clean water as well as refrigeration.
Breaking the seal between the compartments allows the contents to be mixed and easily consumed as a shake. An important spin-off of the distribution of this product, which includes the mining industry, is in the recycling of the sachets. A plastic collection project, about to be launched, ensures that the plastic pouches are not only collected but will be recycled to manufacture school desks.
“The FUTURELIFE® brand is very credible and now has the opportunity to establish itself in new markets. Plans include looking for a new manufacturing site to cope with growth of the product volume and range. In addition, we intend to grow our distribution into Africa including the Southern African Development Community (SADC) and the Common Market for Eastern and Southern Africa (COMESA) regions. We are also looking at taking the product into the United Kingdom, Australia and India,†said David Sweidan.
Paul Saad concluded, “It has been my dream that the benefits of FUTURELIFE® can be enjoyed by millions around the world for a better future life.â€
