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Share the Experience! Inspired by the spirit of the South Afr ican Indian experience, Lotus FM is inclusive radio that captivates listeners with its deeply inquiring and inspiring nature.The Lotus FM experience is one which cultivates loyalty, ownership and change. It is at the forefront of changing the perception of the South African Indian landscape by introducing into its mix a popular and progressive Bollywood flavour. It presents a platform where individuals are able to express their views, be they political, economic or cultural.
Lotus FM plays a mix of Indian music, news, current affairs, interviews and entertainment, offering a traditional base for listeners' modern lifestyles, enhancing their identity and sense of belonging.
Lotus FM targets SouthAfrican Indians between the ages of 25-34 (core) and 35-49 (secondary) in the LSM 7-10 segment.The station has an average daily audience of 319 000. There are a total of 10 transmitters allocated to the station on the FM frequency.
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87,7 MHz Durban
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90,0 MHz Glencoe
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87,9 MHz Ladysmith
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97,8 MHz Cape Town
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88,2 MHz Port Shepstone
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100,1 MHz Pretoria
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88,3 MHz Pietermaritzburg
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106,8 MHz Johannesburg
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88,9 MHz The Bluff
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98,3 MHz Port Elizabeth
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89,4 MHz Durban North
Full Name of Company: Lotus FM
Nature of Business: Broadcasting
KEY PERSONNEL
Station Manager: Alvin Pillay
Programming Manager: Santosh Beharie
Events Co-ordinator: Arlette Lazarus
Portfolio Sales Manager: Alvin Pillay
Web Administrator: Krishnan Nair
Music Compiler: Sagren Pillay
Executive Producer (CurrentAffairs): Subry Govender
CONTACT DETAILS
Physical Address:100 Old Fort Road, Durban, SouthAfrica.
Postal Address: Private Bag 1337, Durban, 4000, SouthAfrica.
Tel: +27 (0)31 362 5445
Fax: +27 (0)31 362 5202
E-mail: lotus@lotusfm.co.za
Websites: http://www.lotusfm.co.za
MISSION
Lotus FM is a Public Service Broadcaster aimed at the 25-49 year-old demographic that offers quality entertainment and information to the urban areas of South Africa.
Gail Samuels
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