Durbanites will soon notice a fresh presence on the streets in and around their coastal city, with popular tourism hotspot SUNCOAST Casino and Entertainment World having updated the creative look on the 43 Mozzie mini cab vehicles that drive home the SUNCOAST message on Durban's roads.

The change comes as SUNCOAST renews its branding contract with Mozzie Cabs for the third successive year.

Implemented once again by vehicle branding and transit media specialists, Graffiti, the 43 newly-branded cabs feature a plain black background with bold pink, turquoise and white spots that allude to the appearance of bright spotlights.

The colourful SUNCOAST logo has been created in reflective vinyl allowing it to be visible at night. The logo is underscored by the line "Winners Know Where to Go."

The mini cabs service the wider Durban area and are an eye-catching method of getting the SUNCOAST brand beyond the perimeters of the property through a 24/7/365 type of advertising medium.

Comments SUNCOAST Marketing Manager, Louise Howell, "Our objective with the branded mini cabs has always been to get the SUNCOAST brand out into the public arena of Durban and its surrounds, using an alternative medium that stands out and garners attention.

"The mobility of the medium means that we are getting adequate spread across the geographical areas of Durban and the sheer volume of vehicles ensures there's an impact made and that people are alerted to them regularly."

Graffiti Director David Ferguson adds, "The SUNCOAST cabs have become an iconic feature of the Durban roads over the last few years - people know them and recognise them.

"The new branding is an excellent way of once again drawing attention to the SUNCOAST brand and ensuring people don't become immune to the communication. And the colourful creative implementation with reflective vinyl will ensure that this is now achieved both at night and in the day!"

Media Enquiries:
Jozi Donjeany
Meropa Communications
Tel: 031 2010 550
Cell: 0798982211
jozid@meropa.co.za

For more info:
SUNCOAST Marketing Department
Tel: 031 328 3000
www.suncoastcasino.co.za



About SUNCOAST Durban

Influenced by the Art Deco style of Miami South Beach, Suncoast Casino & Entertainment World is Kwa-Zulu Natal's leading gamer-tainment destination located on Durban's stretch of palm-lined beaches known as the Golden Mile.

SUNCOAST is the largest casino in Durban at over 7000m2, with coinless SMART technology, 1330 slot machines, 50 gaming tables, and an exclusive Salon Prive called 77 Ocean Drive for higher limit slots and tables.