Pietermaritzburg-based Willowton Group has announced a 10% reduction in the fat content of its popular Sunshine D spread range, as well as a lower salt content, resulting in improved health benefits for consumers of this delicious product. 

Sunshine D, an all-purpose spread, has dropped from a 50% to a 40% fat content while retaining its associated nutritional benefits in the form of vitamins A, D and E. This energy-rich product will also provide customers with the smooth, great taste for which Sunshine D is renowned. The move is in line with current industry trends which is seeing a reduction in salt and fat across all light and medium-fat spreads and margarines. 

“We believe that we have developed the tastiest 40% spread in the market, by reducing the fat and salt content of the 50% variant, without significantly impacting the nutritional value of our quality product,” said Deon Calthorpe Customer Executive of Willowton Group. 

Market leaders in edible oil products, Willowton Group is committed to continuously improving the health of consumers. Through its ongoing support and awareness programmes, Willowton Group was awarded the Platinum Seal of Appreciation by the Heart & Stroke Foundation of South Africa, lending its support to the fight against South Africa’s leading non-infectious killers. 

“Willowton Group is committed to innovation that leads to improved health and well-being, while also being mindful of the difficult socio-economic situation of many consumers,” continued Calthorpe. “We have improved the taste, reduced the fat and salt content and have also, in the process, kept the product affordable for our valued customers.” 

The new Sunshine D 40% Fat Spread was launched at select stores countrywide in September and was very well received by consumers. It is now available for purchase in the tub packaging with the brick variant set to hit the shelves early in 2018.  

/ENDS 

ABOUT WILLOWTON GROUP

Willowton Group has been in operation since 1970 and has grown to become one of Africa’s leading edible oil processors, as well as one of the leading competitors in the South African FMCG market.

The group operates across South Africa with manufacturing facilities in Pietermaritzburg, Johannesburg and Cape Town. Willowton Group has recently completed expanding its manufacturing operations into Zambia and Zimbabwe, with aspirations to further extend its reach to customers throughout Africa.

A wide range of products encompasses edible oils, rice, sugar, margarines and spreads, beauty, toilet and laundry soaps, candles, chocolate, baking and industrial fats, often distributed through its subsidiary Willowton Logistics. The Group has recently announced expansion plans to enter the maize and wheat milling industry within Southern Africa. Well-known brands include, among others, Sunfoil, Sunshine D, D’lite, Crown, Woodenspoon and Allsome rice.

By combining flexibility and vision with a sound business approach, the company is set to strengthen its position in the FMCG market even further, now and into the future.  

This release has been prepared for Willowton Group.

For more information contact Kashmiri Ramlal on 033 355 7800. 

Distributed by Shirley Williams Communications contact Shirley on 083 303 1663 or shirley@shirleywilliams.co.za.