1.    Targeted adverting:

·  The target market is the upper LSM in KZN Business

2.    Repetition :  Print, ebook, blogs and social media

· Six editions a year

· Blogging daily

· RSS feeds daily

· Social feeds daily

3.    Cost effective:

·Cost per thousand = 73,000/49,100 people = 00.12. The cost per thousand is R   0,12

 
We tick all the boxes in the modern era of marketing;
 
Targeted Print distribution:
KZN Business 16000
Targeted eBook distribution:
The most comprehensive Business data base available in KZN (over 49100 members)
 
Repetition (Print, ebook , blogs and social media platforms)
Repetition is fundamental to the success of any advertising programme. The marketplace proves this fact, as does research. Studies indicate that a person must see your product NINE times before they will feel empathy towards it and be inclined to buy it.
So, get people to buy your product or service: Recognise the importance of repetition in advertising
"I don't know who you are. 
I don't know your company. 
I don't know your company's product. 
I don't know what your company stands for. 
I don't know your company's customers. 
I don't know your company's record. 
I don't know your company's reputation. 
Now - what was it you wanted to sell me?"
 
Articles in the publications are blogged:
The eBooks articles are all published on www.kzntopbusiness.co.za / www.kznbusinessbook.co.za  &  www.kznchamber.co.za.  
Social media:
We have our very own KZN Business Social platform www.kznbusinessbook.co.za
All RSS feeds are shared with 35 selected social media platforms
 
Cost Effective
We are cost effective if not the most cost effective: The cost means the cost of producing the advertisement based on the number of people targeted. 
For example, our cost per thousand is R73 per column centimetre = 73,000/49,100 people = 00.12. The cost per thousand is R 0,12
Contact Tracy on tracy@topbusiness.co.za /031 823-1445     

Grant Adlam
031 823-1445
adlam@icon.co.za
www.kznchamber.co.za
www.kzntopbusiness.co.za