Hilton Worldwide has launched new hotel brand, Tru by Hilton, a mid-scale brand aimed at cost-conscious travellers.
Features of the new hotel brand include a Play Zone filled with table games; a large-screen TV and tiered, stadium-inspired seating; a 'build your own' breakfast; the Hive, a first-floor designed with four zones for lounging, working, eating or playing; WiFi; mobile check-in; and the option of a digital key available through the Hilton Honors mobile application.

Tru by Hilton's prototype was designed to be scalable to fit urban, suburban, highway and airport adjacent locations. The first Tru by Hilton hotel is expected to open by the end of the year in the US.

XL Turners
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