KwaZulu-Natal is now the market leader for domestic tourism in South Africa, as well as number two in terms of international tourism. KwaZulu-Natal's rich history and diverse cultures, magnificent Drakensberg mountains, sub-tropical coastline with glorious beaches and game parks provide many wonderful leisure and recreation opportunities. Currently both the public and the private sector are developing the KwaZulu-Natal tourism product.


Finalists are Durban Tourism, Gooderson Leisure Corporation, Sibaya Casino & Entertainment Kingdom, and Tourism KZN.


Durban is a leading South African tourist destination and is marketed both nationally and internationally by Durban Tourism, a marketing unit that forms part of the Ethekwini Municipality.


Durban Tourism has considerable progress in repositioning the city as a sophisticated destination with an extensive variety of things to do. In re-aligning itself to be at the cutting edge of worldwide trends in destination marketing, the city is focussing on providing visitors with a unique set of experiences that go beyond the beach and into the realm of Durban's cultural and scenic diversity.


Recognising that tourism is an industry that is never static, Durban tourism is committed to building and defending the Durban brand, thus ensuring that it remains not only the national destination of choice, but also that of Pan-African and International Tourists.


Afrisun officially opened its magnificent Sibaya Casino & Entertainment Kingdom on the hill overlooking the Indian Ocean north of Durban in December 2004. All eyes in the gaming, tourism and leisure industry have been firmly set on this new product which has already delivered on its promise to provide a financial injection into KZN's economy.

Managed by Sun International, Southern Africa's largest resort and leisure corporation, Sibaya Casino & Entertainment Kingdom, besides being KZNs most technologically advanced casino, has numerous entertainment offerings.


With this growth comes further investment and, as a result, job creation. As one of the major developments in this area, Sibaya has been able to contribute on a very real level to encouraging this future investment and indeed creating 1600 permanent jobs.

Tourism KwaZulu-Natal (TKZN) has the many and varied jewels of the province sharply in its sights. As the destination marketing organization for the province TKZN is determined to ensure that the Zulu Kingdom maintains its lion share of the domestic market while boosting its international image so as to increase interest in, and visits to, the destination.


Given the value of word-of-mouth destination marketing TKZN has placed a premium on improving visitor experiences in the Zulu Kingdom. Through its Service Excellence Campaign and Awards (pioneered in 2002) that showcases tourism's best practice the organisation aims to encourage other tourism players to improve service delivery.


TKZN subscribes to the view that excellent service, matched by an equally welcoming environment, will motivate happy tourists to recommend the destination to friends, families and colleagues once back home and also results in repeat visits, which is critical in the diversifying of product offerings.


In its striving for excellence TKZN recently became an affiliate member of the

United Nations World Tourism Organization's (UNWTO), a spin-off of winning the Ulysses award for innovation in tourism governance in the field of information and knowledge management. TKZN will participate in the activities of the Destination Council of the UNWTO, which includes its Centre of Destination Management Excellence. Currently this council is setting important new standards that will measure the effectiveness of individual destination management organisations.



Gooderson Leisure Corporation owns and manages a variety of Leisure destinations within KwaZulu-Natal, offering guests the experience of the coast, majestic mountains, game viewing, Zulu culture or historic battlefields.


Properties include: The Tropicana Hotel and Beach Hotel located on the Marine Parade Durban, Drakensberg Gardens Golf and Leisure Resort based in the Southern Drakensberg, Dumazulu Traditional Village & Lodge as well as Bushlands Game Lodge based in Hluhluwe, Zululand and Natal Spa Hot Springs Resort & Conference Centre located on the Battlefields Route between Vryheid and Paulpietersberg.


Between the six properties and head-office, Gooderson Leisure facilitates in creating and sustaining job creation for people residing within the province and thus assists with employment. Gooderson recognises and has relationships with South African Commercial Catering and Allied Workers Union (SACCAWU) which is representative of some of its employees.


The company is also involved in various community projects offering opportunities for education as well as self-sustainability.


Currently the group is in the process of a huge upgrade programme at the various properties, which will enhance the group and lift the properties. The refurbishment is scheduled to be complete prior to the 2010 world cup.

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